{"product_id":"fuji-pro-400h-120-format-expired-05-2013","title":"Fuji Pro 400H 120 format - Expired 05\/2013","description":"\u003cp data-path-to-node=\"1\"\u003eLoad your medium format camera with one of the most deeply missed emulsions in analog history. This is \u003cb data-path-to-node=\"1\" data-index-in-node=\"103\"\u003eFujifilm Pro 400H\u003c\/b\u003e in standard \u003cb data-path-to-node=\"1\" data-index-in-node=\"133\"\u003e120 format\u003c\/b\u003e, expired in \u003cb data-path-to-node=\"1\" data-index-in-node=\"156\"\u003eMay 2013\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eWhen Fujifilm shocked the photography world by permanently discontinuing Pro 400H, it marked the end of an era. Renowned for its unique four-color-layer technology, this professional stock was the absolute gold standard for fine-art wedding, fashion, and lifestyle photographers who craved an airy, soft aesthetic. Having matured for over a decade in the dark, this batch sits in a perfect sweet spot to deliver its signature, dreamy pastel character.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eThe Highlights\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eThe Famous Pro 400H Pastel Aesthetic:\u003c\/b\u003e Pro 400H is globally celebrated for its unique, cool colour palette. Unlike the warm, golden tones of Kodak, this film leans into a soft, airy rendering of minty greens, beautiful teals, and delicate, magenta-tinted highlights—making it a masterpiece for outdoor shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eThe Fourth Colour Layer Advantage:\u003c\/b\u003e Engineered with an extra cyan-sensitive emulsion layer, Pro 400H was designed to handle mixed, chaotic lighting perfectly. In an expired state, this unique chemical layout helps the film resist the harsh, muddy colour blocks common in older consumer films, retaining an elegant colour balance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eIncredible Shadow Latitude:\u003c\/b\u003e Built as a rugged professional workhorse, this stock has a massive tolerance for overexposure. As it ages, that latitude allows it to hold onto its microscopic edge sharpness and smooth highlight-to-shadow gradations, wrapping your images in a stunning, organic texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eMedium Format Magic:\u003c\/b\u003e When spread across a sprawling 120 negative, Pro 400H’s iconic pastel rendering pairs flawlessly with medium format's shallow depth of field. It yields a smooth, highly tactile, and deeply cinematic look that digital presets simply cannot replicate.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eQuick Specs\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eFormat:\u003c\/b\u003e 120 Medium Format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,1,0\"\u003e\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eType:\u003c\/b\u003e Professional Colour Negative (Standard C-41 Process)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,2,0\"\u003e\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eOriginal Speed:\u003c\/b\u003e ISO 400\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,3,0\"\u003e\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eExpiration Date:\u003c\/b\u003e May 2013 (05\/2013)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,4,0\"\u003e\u003cb data-path-to-node=\"8,4,0\" data-index-in-node=\"0\"\u003eBest For:\u003c\/b\u003e Fine-art wedding and lifestyle portraits, airy outdoor fashion, lush nature landscapes, and editorial travel logs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Weird Film Club","offers":[{"title":"Default Title","offer_id":54388154401114,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/1414\/6394\/files\/DSC5011.jpg?v=1783079939","url":"https:\/\/weirdfilmclub.uk\/products\/fuji-pro-400h-120-format-expired-05-2013","provider":"Weird Film Club","version":"1.0","type":"link"}