Fuji Pro 400H 120 format - Expired 05/2013

Load your medium format camera with one of the most deeply missed emulsions in analog history. This is Fujifilm Pro 400H in standard 120 format, expired in May 2013.

When Fujifilm shocked the photography world by permanently discontinuing Pro 400H, it marked the end of an era. Renowned for its unique four-color-layer technology, this professional stock was the absolute gold standard for fine-art wedding, fashion, and lifestyle photographers who craved an airy, soft aesthetic. Having matured for over a decade in the dark, this batch sits in a perfect sweet spot to deliver its signature, dreamy pastel character.

The Highlights

• The Famous Pro 400H Pastel Aesthetic: Pro 400H is globally celebrated for its unique, cool colour palette. Unlike the warm, golden tones of Kodak, this film leans into a soft, airy rendering of minty greens, beautiful teals, and delicate, magenta-tinted highlights—making it a masterpiece for outdoor shooting.

• The Fourth Colour Layer Advantage: Engineered with an extra cyan-sensitive emulsion layer, Pro 400H was designed to handle mixed, chaotic lighting perfectly. In an expired state, this unique chemical layout helps the film resist the harsh, muddy colour blocks common in older consumer films, retaining an elegant colour balance.

• Incredible Shadow Latitude: Built as a rugged professional workhorse, this stock has a massive tolerance for overexposure. As it ages, that latitude allows it to hold onto its microscopic edge sharpness and smooth highlight-to-shadow gradations, wrapping your images in a stunning, organic texture.

• Medium Format Magic: When spread across a sprawling 120 negative, Pro 400H’s iconic pastel rendering pairs flawlessly with medium format's shallow depth of field. It yields a smooth, highly tactile, and deeply cinematic look that digital presets simply cannot replicate.

Quick Specs

• Format: 120 Medium Format

• Type: Professional Colour Negative (Standard C-41 Process)

• Original Speed: ISO 400

• Expiration Date: May 2013 (05/2013)

• Best For: Fine-art wedding and lifestyle portraits, airy outdoor fashion, lush nature landscapes, and editorial travel logs.