If you have strolled into a camera shop recently or browsed through film forums, you might have noticed unfamiliar yellow-and-red boxes sitting on the shelves. Names like Ektacolor Pro, Ektapan, and Kodacolor have suddenly reappeared, leaving plenty of photographers wondering what is happening in Rochester. Did Kodak formulate brand-new emulsions overnight? Not quite. Between corporate licensing splits, direct distribution shifts, and third-party respoolers, the current film market is full of duplicate names, recycled vintage branding, and cinema rolls in disguise. Here is the breakdown of what is actually on the shelves,...
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A complete guide to adjusting your ISO when shooting expired film, including the 1-stop-per-decade rule, colour vs black and white differences, and how to handle unknown storage history.
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